At 360Alert, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you interact with our website, use our AI-powered smart safety and alert systems, or engage with our services. Our systems are designed for fall detection, proactive monitoring, and safety enhancements in environments such as hospitals, elderly care facilities, schools, homes, and commercial spaces.

We comply with applicable data protection laws, including the Health Insurance Portability and Accountability Act (HIPAA) in the United States and the General Data Protection Regulation (GDPR) in the European Union. By using our website or services, you consent to the practices described in this policy.

1. Information We Collect

We collect information to provide, improve, and secure our services. The types of information we may collect include:

Personal Information

• Contact Details: Name, email address, phone number, and mailing address when you request a quote, schedule an appointment, or contact us.
• Account Information: If you create an account, we may collect login credentials, preferences, and billing details.
• Health and Safety Data: For users of our monitoring systems (e.g., in elderly care or hospitals), we collect anonymized data related to movements, falls, bed exits, restlessness, and other activities detected via AI-powered cameras. This data is processed to generate alerts and improve safety.

Non-Personal Information

• Device and Usage Data: IP address, browser type, device identifiers, operating system, pages visited, time spent on the site, and referral sources.
• Monitoring Data: Aggregated, anonymized data from security cameras, including images, videos, or sensor readings for threat detection, package recognition, and environmental monitoring (e.g., temperature control). All data is stored on-site and anonymized to protect privacy.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance user experience, analyze trends, and administer the website. You can manage cookie preferences through your browser settings.

We do not collect sensitive personal information (e.g., racial or ethnic origin, political opinions, or genetic data) unless it is necessary for our services and with your explicit consent.

2. How We Collect Information

• Directly from You: When you fill out forms, subscribe to newsletters, purchase devices, or communicate with us.
• Automatically: Through our website analytics tools and monitoring systems.
• From Third Parties: We may receive information from partners, such as installation service providers or integrated systems, but only with your consent.
• From Devices: Our AI systems collect data from compatible cameras and sensors in real-time for safety monitoring.

3. How We Use Your Information

We use the collected information for the following purposes:

• To provide and maintain our services, including fall detection, instant alerts, and proactive safety monitoring.
• To process transactions, such as device purchases or service subscriptions.
• To improve our AI algorithms, reduce false alarms, and enhance system accuracy (e.g., achieving 99% detection rates).
• To communicate with you, including sending alerts, updates, marketing materials (with opt-out options), or responding to inquiries.
• To ensure compliance with legal requirements, such as HIPAA for health data in medical settings.
• For research and development to reduce incidents by 40–60% and support independent living for seniors.
• To protect against fraud, unauthorized access, or threats to our systems.

We process data on-site to minimize risks and ensure anonymity, with no unnecessary off-site transfers.

4. Sharing Your Information

We do not sell your personal information. We may share data in limited circumstances:

• With Service Providers: Third-party vendors for hosting, analytics, payment processing, or installation, bound by confidentiality agreements.
• For Legal Reasons: If required by law, subpoena, or to protect our rights, safety, or property.
• In Business Transfers: In the event of a merger, acquisition, or sale of assets.
• With Consent: For any other purpose with your explicit permission.
• Anonymized Data: Aggregated, non-identifiable data may be shared for research or industry benchmarking.

In healthcare settings, we ensure all sharing complies with HIPAA, and for EU users, with GDPR.

5. Data Security

We implement robust security measures to protect your data:

• Encryption for data in transit and at rest.
• On-site storage to avoid cloud vulnerabilities.
• Access controls, regular audits, and anonymization techniques.
• Compliance with HIPAA and GDPR standards for data handling.

Despite these measures, no system is entirely secure. We notify users of any data breaches as required by law.

6. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy, or as required by law. Anonymized monitoring data may be kept longer for AI training and improvement. You can request deletion of your data (see Section 7).

7. Your Rights and Choices

Depending on your location, you may have rights under data protection laws:

• Access: Request a copy of your personal information.
• Correction: Update inaccurate data.
• Deletion: Request removal of your data (subject to legal obligations).
• Opt-Out: Unsubscribe from marketing communications or object to processing.
• Portability: Receive your data in a transferable format.
• Consent Withdrawal: Revoke consent where applicable.

For GDPR users, you have additional rights, including lodging complaints with supervisory authorities. To exercise these rights, contact us at [privacy@360alert.io].

8. Children’s Privacy

Our services are not intended for children under 13 (or 16 in some jurisdictions). We do not knowingly collect data from children without parental consent. If we become aware of such data, we will delete it.

9. International Data Transfers

If you are outside the US, your data may be transferred to and processed in the US. We ensure appropriate safeguards, such as standard contractual clauses, for international transfers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated effective date. Continued use of our services after changes constitutes acceptance.

11. Contact Us

If you have questions about this Privacy Policy or our practices, please contact us at:

360Alert

Email: 360alert.ai@gmail.com

Address: Omval 263, 1096 HR, Amsterdam, Netherlands